Minda360 Blog: Microsoft's NUAds interactive advertising to harness powers of Kinect, 'change television as we know it'

Thursday, June 23, 2011

Microsoft's NUAds interactive advertising to harness powers of Kinect, 'change television as we know it'

The folks over at Microsoft Advertising are quite fond of their latest brainchild, so much so that they're calling the Kinect-enabled advertising platform "irresistibly interactive." NUAds -- which snaked the NU in NUI -- feeds off our need for interactivity, allowing advertisers to lure us in by enabling points of gesture and voice control. Think the latest Snuggie spot is super cool? Just say "Xbox, Tweet," and all your friends will know it. Want to know more about Mariah Carey's latest fragrance? Say "Xbox, More," and the info is all yours. Wondering where you can pick up a box of Nad's edible hair remover? Say "Xbox, Near Me," and you'll get a text with the location of the closest Nad's retailer. Want to vote on the hottest new Bratz doll? Give your girl a thumbs up. So Microsoft may have engaged a host of more respectable partners, namely Adidas, NBC, and Coca Cola, for its demo of the voice and gesture-enabled advertising platform yesterday, and NUAds does indeed serve up promotions in an entirely new way, but will it really change how we view the boob tube for good? Check out the video demo after the break, and weigh in the comments below.

Continue reading Microsoft's NUAds interactive advertising to harness powers of Kinect, 'change television as we know it'

Microsoft's NUAds interactive advertising to harness powers of Kinect, 'change television as we know it' originally appeared on Engadget on Wed, 22 Jun 2011 16:14:00 EDT. Please see our terms for use of feeds.

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