Monday, December 26, 2011

Apple?s iPhone 4S Santa Siri ad was the most effective holiday advertisement

Apple?s iPhone 4S Santa Siri ad was the most effective advertisement for the holiday season according to ad analysis company Ace Metrix.
Ace Metrix scores ads based on perceived effectiveness by a selection of randomly selected viewers, which it says are ?representative of the U.S. TV viewing audience.?
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Source: http://feedproxy.google.com/~r/TheIphoneBlog/~3/Txy5TZ9x8Bg/story01.htm

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